2014 Streaming Media West - Advance Program
Dan Rayburn - Conference Chairman, StreamingMedia.com

Questions about the program? Call me anytime 917-523-4562 || SESSIONS IN GREEN ARE NOT AVAILABLE

Tuesday, November 18^th 2014

9:00 a.m. - 10:00 a.m.	Welcome & Keynote: To Be Announced
10:00 a.m.-10:30 a.m.	Coffee Break - Visit the Exhibit Hall
	Track A – Huntington Ballroom North	Track B – Salon E	Track C - Salon F	Track D – Salon G
10:30 a.m. – 11:15 a.m.	A101 How To: Selecting The Right Video Management Technology This presentation will help attendees identify their unique requirements for an effective digital asset management (DAM) solution. We'll identify the mistakes that many buyers make and provide advice on best practices when looking at solutions from Avid, Cinegy, Dalet, Imagine Communications, GlobeCast, and others. Attendees will get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions you need to ask, and other tips to ensure you choose the right solution. Presenter: Jarrod Gingras, Analyst and Director of Advisory Services, Real Story Group	B101 Designing The Right OTT Workflow For Premium Content Owners In this strategic session, we will look at how TV Everywhere deployments are growing in number and size. We'll explore the most efficient approaches to deploying critical TV Everywhere components, including live linear, on demand, and dynamic ad insertion. Where are the land mines and what are the solutions to the most difficult problems? We'll hear from broadcasters who are successfully offering TV Everywhere today, while positioning themselves well for tomorrow's challenges in this changing landscape.	C101 Best Practices for Webcasting Sporting Events For major sporting events, it is no longer enough to produce a traditional broadcast television program alone. Fans want more access to their favorite players, sports, and teams in real time. Through live webcasting, fans now have a VIP pass to almost every aspect of a major sporting event. In this session you will learn from top sports brands how they are expanding their reach for large-scale sporting events with live streaming. The session will cover driving fan awareness of live, sports-related content with shoulder programming, social media integration, distribution of highlights over a variety of platforms, and more.	D101 The Business Of Building An Enterprise Online Video Network This session will discuss the untapped potential online TV for the enterprise and explore how a dedicated OTT TV network may be the next enterprise solution. Attendees will learn how creating an online video network can help raise brand profile, establish thought leadership, engage deeply with target audiences, increase mindshare and develop new revenue streams. Panelists will explore content creation, leveraging video assets and revenue generating options.
11:30 a.m. – 12:30 p.m.	A102 How To: Choosing a Cloud Encoder This session describes what cloud encoding is and how it works for both live and on-demand applications. Learn the types of applications that work well with cloud encoding and the factors to consider when choosing an on-demand and live cloud encoding service. The presentation will also include qualitative and performance results from recent reviews of some of today’s leading cloud based encoding platforms, including Amazon, Encoding.com, Elemental Cloud, and Zencoder. Presenter: Jan Ozer, Principal, Doceo Publishing	B102 Monetizing Snackable Content Today's online viewers have an endless selection of content to choose from. This poses a challenge to media companies, content owners, video producers, marketers, and bloggers. What are the best ways to distribute and monetize short videos that will target the right viewers and allow publishers to sell advertising for high CPMs? Join this session to learn how to monetize short content and the best way to distribute and promote it across social networks. Learn how to present ads within your video player, how to appeal to an ad network, how to package your inventory in the right way, and how to overcome some of the challenges with mobile delivery.	C102 Enterprise Mobile Video: Unique Deployment Challenges This session will explain the unique challenges enterprises face when deploying mobile video. Panelists will share their experiences rolling out mobile initiatives and will provide technical recommendations and best practices. Topics include a discussion of mobile streaming trends and business use cases from traditional corporate communications to newer outbound marketing initiatives. The session will also cover workflow from content creation to delivery, including how to support multiple devices and bring your own device (BYOD) initiatives, wireless networking (4G vs. Enterprise Wi-Fi), app vs. browser, and content management.	D102 The 4K Ecosystem: Opportunities and Challenges In The 4K Workflow This session will look at the opportunities and challenges in delivering 4K streaming across the entire workflow and supply chain, as well as discuss the 4K timeline and real dates for 4K deployment. Speakers will discuss content creation and editing (including remastering), encoding (including HEVC profile definition), streaming (HLS vs. MPEG-DASH), CDN and network bandwidth cost and capacity issues, and client-side (i.e. device platform) issues. Attendees will hear how 4K streaming compares to other delivery methods, including physical media (4K Blu-ray) and 4K over pay-TV.
12:30 p.m. -1:45 p.m.	Lunch Break - Visit the Exhibit Hall
1:45 p.m. – 2:30 p.m.	A103 How To: Multi-Cam Shooting, Editing and Delivery On An iPad The cameras on iOS devices are getting better and better, and powerful apps like Filmic Pro and Recolive Multicam are available for only a few dollars. This presentation will demonstrate how, with the right tools and techniques, you can tap into the power and accessibility of an iPad or iPhone to easily shoot high-quality multi-cam videos. You'll learn tips and techniques for leveraging this powerful mobile platform for creating and delivering professional-caliber media. Presenter: Dave Basulto, Founder, iOgrapher	B103 TV Everywhere Trends And What It Means For The Future Of Television This session will discuss the dynamics of how new web-based competitors are having an impact on multichannel providers. It will also discuss the key findings from a comprehensive survey, conducted by Altman Vilandrie & Company, on the video viewing habits of U.S. consumers and what these trends mean for the future of television and streaming video. Learn the latest data on consumers' cord-cutting and cord-shaving habits, the growth of mobile streaming, the slow adoption of TV Everywhere, and the rise of Netflix and other non-traditional providers.	C103 Using YouTube For Original Content Distribution With 100 hours of video uploaded to YouTube every minute, it’s difficult to get your content to stand out. Whether you’re a traditional media company, a small business, an independent filmmaker, or any of the other millions of users uploading to YouTube, the questions remain the same: How do you get people to find and watch your videos? How do you monetize that audience? And can Google AdSense really support premium content? In this panel we will talk to social media stars and filmmakers about how they use the YouTube platform to sell their shows and grow their audience.	D103 Content Management Strategies for Enterprise Content Platforms With video rapidly growing as a medium for communication across all areas of the enterprise—marketing, training, collaboration, compliance—how can you take advantage of your existing investments in content management, knowledge management, and search platforms to make video a first-class content asset? This panel will discuss and recommend best practices for helping ensure your videos can be found, shared, and watched in the right context and within the platforms already in use today.
2:45 p.m. – 3:30 p.m.	A104 How To: Building A Chromecast Application This session will cover the entire Chromecast application workflow, including registering your app and developing, debugging, and publishing it. Attendees will learn how the Chromecast user model works and learn more about the design principles of the platform. Get insights into the sender and receiver technology, which displays the content and metadata, and the mobile device or laptop, which controls the playback. Finally, using HTML5 and JavaScript, attendees will see how easy it is to build a simple video player and, using Chromecast SDK, fling the content to receiver. Presenter: Maxwell Da Silva, Video Architect, NYTimes	B104 Presentation: Measuring The ROI On An HEVC Deployment As HEVC begins to find its stride in the industry, operators are grappling with the challenge of whether and how to begin to swap out MPEG-2 and possibly AVC encoders for HEVC codecs. While HEVC is still many months away from mainstream deployment, it is important for companies to take an ROI-centric look at the technology and evaluate where and when it makes sense to incorporate HEVC into their transcoding and content delivery workflows. This presentation will discuss factors to keep in mind when evaluating HEVC products and while strategically planning future digital media roadmaps. Presentation: Avni Rambhia, Industry Principal, Digital Media, Frost & Sullivan	C104 Best Practices for Search & Discovery in a Connected World Connected TVs and other streaming devices enable viewers to watch entire seasons of their favorite shows in a single sitting and remove them from the constrictions of linear TV. As a result, content owners need to get smart about how to market, organize, and present their content in connected environments so that they don’t miss out on opportunities to gain new viewers. This session will provide expert advice about creating an effortless and engaging search and discovery process. Learn about playlists, curation and recommendations, metadata, sharing content across social media channels, and ways to make sure consumers pick your content on their device.	D104 Replacing Flash: Adaptive Streaming and DRM in HTML5 The Media Source Extensions and Encrypted Media Extensions are the standardized toolsets that will enable browsers to deliver adaptive streaming and digital rights management without plugins. In this session we detail what these extensions are, how they're being supported by the different browser and tools vendors, and how soon those delivering premium content will switch over from plugin-based technologies to these standards. If you’re considering replacing Flash with HTML5 standards-based technologies, this session will detail how and when you can do it.
3:30 p.m. - 4:00 p.m.	Break – Visit The Exhibit Hall
4:00 p.m. – 5:00 p.m.	A105 How To: H.265 vs. H.264: Choosing The Best Options The case for H.265, like most new video technologies, is compelling: better compression and faster/cheaper delivery over lower bitrates. For any content distributor seeking to distribute content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. However, the reality of real-world choices can quickly deflate any optimistic plans. In this session, you'll learn if and how H.264 compression and deployment options can be utilized in typical online streaming workflows, and more importantly, if your target audiences can benefit. Examples of x264 and x265 output will be compared for bitrate, compression time, and file size. Presenter: Robert Reinhardt, Creator, videoRx.com	B105 Streaming Live Events When There Is No Room For Failure It is one thing to stream a live event for free but another thing entirely when people have paid to see it or the event is being sponsored. In this session we will explore the technical, operational, and business challenges presented when your live streamed events just cannot falter. This session will cover the best technical approaches to take, what operational precautions to put in place, and what contingencies to be prepared for in advance. Learn the best practices from experts who have successfully pulled off live events, and hear some of the things they encountered that they never expected.	C105 Streaming Deployment Architectures in Higher Education Video in the classroom isn't a new concept, but as streaming media becomes a mainstream staple in the household, it's only natural for the technology to trickle into education. This session will explore how universities are bringing live and VOD streaming into the classroom, including a closer look at how it's being deployed (with architecture diagrams), which use cases are showing the best success, and best practices that should be followed.	D105 Netflix's Video Workflow: Transcoding, Codecs, and 4K Streaming In 2007, Netflix had a humble streaming service that consisted of an Internet Explorer plugin and a couple of thousand titles. Today, there are millions of active Netflix devices, including smartphones, tablets, game consoles, and connected TVs. In addition, Netflix's streaming library has grown to tens of thousands of titles including Emmy award-winning originals. This session looks at the Netflix encoding service and the key engineering decisions around video encoding. Some of the topics that will be covered include scalability, progressive and parallel video encoding, and Netflix’s 4K video encoding pipeline.  Presenter: David Ronca, Manager, Encoding Tools, Netflix
5:00 p.m. -6:00 p.m.	Reception in Exhibit Hall

Wednesday, November 19^th 2014

9:00 a.m. – 10:00 a.m.	Welcome & Keynote: To Be Announced
10:00 a.m.-10:30 a.m.	Break - Visit the Exhibit Hall
		Track A – Huntington Ballroom North	Track B – Salon E		Track C - Salon F
10:30 a.m. – 11:15 a.m.		A201 How To: Building Enhanced Video With JW Player Great video experiences are more than simple playback of video—they’re the result of a combination of user experience factors that provide additional information and enhanced metadata to the viewer. Using JW Player as a canvas, you learn how to build a video playback experience that includes everything from poster frames to navigation markers (chapters) to scrub bar thumbnails to playlists and more. We'll also explore enhanced streaming options provided by Wowza Streaming Engine for adaptive bitrate delivery and live streaming. Presenter: Robert Reinhardt, Creator, videoRx.com	B201 On-Premises Or In The Cloud: Choosing The Best Live Video Workflow There are almost as many ways to stream live video as there are opportunities to do so. Don't let the seemingly daunting task of deploying the technology dissuade you from streaming sporting events, concerts, news conferences, company meetings, and other real-time content to new and growing audiences. This session will explore the benefits and risks of an on-premises streaming solution versus using the cloud, and some of the hybrid options in between.		C201 How YouTube Lost at Becoming The Next TV Network Despite its current dominance as a video hosting site, YouTube has repeatedly failed to attract big-budget content. Low CPMs on YouTube (sometime pennies per video) help account for the poor perception of value the YouTube audience can garner for advertisers, leaving YouTube stars to search for profitability elsewhere. Meanwhile, large-scale publishers have turned to destinations like Netflix, Apple, and Amazon for greater revenue potential, and online publishers have done more to develop their own players to sell ads direct without an intermediary. This session will discuss how YouTube must be understood at best as a social media platform, in the same category as Facebook and Twitter, but no longer as the epicenter of online video.
11:30 a.m. – 12:30 p.m.		A202 How To: Producing and Distributing HEVC This session explores the current status of HEVC, identifying options for encoding live and on-demand HEVC and discussing player options in the streaming and OTT markets. Topics include the comparative quality and usability of HEVC encoders—including encoders from Cisco, Elemental, Harmonic, and Telestream—how HEVC quality compares to H.264 and VP9 (if encoders are available), and known trials and deployments of HEVC. Presenter: Jan Ozer, Principal, Doceo Publishing	B202 The Risks and Rewards of Employee-Generated Video Phone cameras and YouTube have propelled user-generated video into world headlines, but is user-generated video making inroads into the enterprise? Do the benefits outweigh the risks? Hear from businesses that have made the decision to deploy a secure video sharing and publishing platform inside their enterprises. Attendees will learn what measurable benefits these programs had, how the benefits outweighed the risks, and any unintended consequences that have to be overcome. Learn what questions you should ask when deciding whether to build or buy an internal video sharing platform as well some of the best practices for using one.		C202 The Business of Delivering Multi-Platform Content This session will discuss how brands and content creators can go beyond YouTube to reach their audiences directly, wherever they are, across multiple platforms and devices. Join us for a conversation about the growth and evolution of multiscreen viewing and how to devise a business strategy that makes sense for your content/brand while overcoming technology challenges so you can monetize your content. Learn how to leverage multiplatform content distribution options for new brand-building and revenue opportunities.
12:30 p.m. -1:45 p.m.		Lunch Break - Visit the Exhibit Hall
1:45 p.m. -2:45 p.m.		A203 How To: Building a Streaming HTML5 Video Player With the adoption of MediaSource Extensions into modern browsers, it is now possible to stream video directly to browsers without plugins. In this session we will explore how these players can be built, and understand what video formats can be used. We will explore how Media Source Extensions (MSE) and Encrypted Media Extensions (EME) work, and how to use them to build modern streaming applications.  We will also dig into the various formats of content that can be played with a MSE and dive in depth into one such open source project—dash.js, which makes use of the Open Standard MPEG-DASH along with MSE to create a real-world streaming app. Presenter: Jeff Tapper, Chief Architect, Digital Primates	B203 Using Media Optimization To Improve Streaming Performance This session will discuss the best practices to improve streaming video with faster stream starts and reduced buffering through the application of media optimization. Learn how optimization of encoded files at the network ingest point will help to reduce distribution and storage costs, network peering congestion, and improve user experience for mobile devices while increasing streaming performance over WiFi networks. Hear how you can apply media optimization to your video content to gain smoother streaming and cheaper delivery costs, all while maintaining a high-quality user experience.		C203 Building Streaming Apps: Choosing The Right Devices & Platforms With all the streaming devices in the market, and the apps that go with them, which platforms deserve your focus? Learn how the top publishers have optimized for ad-based, SVOD and TV Everywhere experiences across devices from Roku, Apple, Amazon, Google, Samsung and others. Speakers will discuss how viewing patterns differ, which platforms work best for which kinds of content and how much investment you need to make to reach each additional platform, and to do it with a quality user experience.
2:45 p.m. - 3:15 p.m.		Break – Visit The Exhibit Hall
3:15 p.m. -4:15 p.m.		A204 How To: Changing Viewer Engagement with Second Screen Experiences This presentation will explore how the second screen is driving an enhanced experience with interactive content, first screen control, social experiences, and the creation of an overall ecosystem. Learn about stats on second screen usage, types of engagement, how to drive new content discovery, streaming to second screens, casting to the first screen, and the use of companion applications. Presenter: Chuck Hudson, Co-Author, HTML5 Developer's Cookbook		B204 Building an Immersive Online Television Experience Nearly all major cable television networks have done online television syndication deals, bringing episodes of iconic series to the web. In this session, learn how the business and technical leads from some cable television networks joined forces to leverage video metadata to create unique and deeply immersive viewer experiences. The session will discuss how these broadcasters created an enhanced viewer experience using video transcription, in-video search, and related content, and how they drive monetization through the use of pre-roll ads and context-sensitive calls to action to their e-commerce partners.		C204 To Be Announced