I just had a few last minute speaker cancellations for the Streaming Media East show, taking place next week May 10-11 in NYC. If you are interested in being considered for any of the round table openings below, please email me. Note, I am not accepting any other ideas, just what’s below.
Tuesday, May 10, 2016
11:45 a.m. – 12:30 p.m.
Video Goes Virtual: Business Challenges and Opportunities Around VR Video
Led by the popularity of video games, virtual reality (VR) will, over the next several years, become a pop cultural phenomenon. It has few rivals in terms of its potential to provide a low-cost, portable, and yet highly immersive experience. Of course, none of this means that VR’s future as a mainstream platform is certain. This session addresses key questions including these: When will there be a meaningful market for VR video? How will marketers and advertisers influence this new medium? How should operators and networks (linear or on-demand) view the potential of VR? To what extent will VR impact the viewing of TV and movies?
Tuesday, May 10, 2016
4:00 p.m. – 5:00 p.m.
The Business of Streaming Television
As the traditional television business and the streaming media business become more and more entwined, both are undergoing significant changes in the way content businesses are created, reach their audiences and make money. Whether you come to this new market from the television world or the digital pure play world, there are things you need to know about the other’s business to be successful. What kind of content and products will work as a streaming TV business? How do you value the direct-to-consumer relationship that traditional TV programmers did not previously have? How do you market and distribute these new services? How does advertising work in streaming television – how many ads can you run and do advertisers see this inventory as TV or digital? This panel produced by the Television Academy will explore those changes and what to expect as this market becomes a thriving business.
Wednesday, May 11, 2015
11:45 a.m. – 12:30 p.m.
Driving Customer Awareness And Loyalty For Your Enterprise With Video
In this session you’ll learn how successful enterprise teams balance their creative video messaging with production best practices to engage their customers. We’ll also examine how small changes in your planning, production and review process can improve your video output and productivity. Given its impact in recent years, we’ll discuss how content marketing has affected video performance across your digital channels and audiences. To ensure we don’t overlook your audience’s user experience, we’ll review which video player features have the most impact on enterprise customers and why. Finally, we’ll share how various hosting and sharing platforms are optimized for different video formats.
Wednesday, May 11, 2015
3:15 p.m. -4:00 p.m.
The Great OTT Migration
As consumers continue to view content on multiple devices, cut the cord, binge TV and seek new ways to watch, a Great OTT Migration is afoot among the largest providers around the globe. This panel will discuss the hurdles in front of the Great OTT Migration, everything from tech behemoths bidding for sports streaming rights, costs, publishers phasing into broadcasters, technical hurdles, meeting consumer expectations, and a general debate about what will decide the winners from the losers.
