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Here’s Why Today’s Video Infrastructure Is Not Ready For 5G, And How Edge Technologies Can Help

In a prior blog post I wrote entitled “The Current Infrastructure Strategy To Support OTT Services Isn’t Economically Sustainable“, I detailed the OTT capacity gap – the looming challenge of delivering streaming video to consumers when the performance improvements of current streaming video technology are fading as market demand for delivery capacity is skyrocketing. This post will discuss how promising new hardware technologies such as 5G and SPUs can be configured and deployed to help solve the OTT streaming video capacity gap.

The main driver of the capacity gap is the incredible growth in streaming video, which is also becoming more and more of a mobile data phenomenon. In the U.S., over 50% of streaming video is consumed on mobile devices and this percentage is increasing rapidly. While a significant portion of this consumption is for wireless devices connected to wi-fi rather than the mobile networks, the trend is clearly towards more mobile and therefore more cellular consumption.

To emphasize this trend, over 75% of cellular network data is consumed by video traffic and this percentage has been artificially constrained by data caps, throttling, and other measures designed to restrict cellular video consumption. As these restrictions are released, cellular video consumption will skyrocket. Cellular streaming video consumption is already the predominant use case in the rest of the world where the smart phone is the primary connection to the Internet and is often the only OTT viewing device available to the average consumer. Any solution to the OTT capacity gap will, first and foremost, need to address the needs of the global wireless streaming consumer.

The wireless industry has recognized the challenges and is moving aggressively to implement the new 5G wireless standards. When fully implemented, 5G will dramatically increase the wireless delivery capacity of the cellular networks which will address the bottleneck that currently exist with regards to getting video from the cell towers to the consumers. The rollout of 5G enabled consumer devices and new 5G network infrastructure will begin in earnest early next year and accelerate rapidly thereafter. This increased wireless capacity will enable higher quality video and reduced latencies will enable new types of video applications to grow.

5G will solve the capacity problems of the wireless link to consumers. However, there are other infrastructure changes that will be required to leverage this new capability. Those changes begin with the link between the cell towers and the data centers – a connection called the “backhaul”. In the best-case scenario, the backhaul connection is a fiber link with plenty of bandwidth although this is frequently not the case, especially in developing markets. In many cases, the backhaul may not have the carrying capacity or latency performance to support new 5G enabled media. Supplying the new 5G radios with enough backhaul capacity may require significant investments in upgrading the backhaul connections along with all the time and disruption that entails.

But even if the backhaul links are all ultimately upgraded to fiber with plenty of carrying capacity between the data centers and the towers, the problem is still not solved. Applications that are extremely latency sensitive to the point of being unusable once certain levels are exceeded, will require round-trip latencies of less than ten milliseconds (10ms). 5G radios will deliver latencies of 1ms to 2ms, although the conversion of the signal from RF to optical at the tower to cross the fiber link, to electrical upon arrival at the data center, and then converted back to optical at the data center for the return trip, and ultimately back to RF for delivery to the consumer – can easily generate latencies of 30ms or more. Fully utilizing 5G for OTT media will also mean addressing these latency challenges.

The answer to the latency issue is to move key resources out to the edge of the network and co-locate them at the base of the cellular towers. The new buzzword for this architecture is “mobile edge compute” or “MEC” for short. Implementing a new MEC platform architecture and avoiding the backhaul traversal solves both the latency issue and, in the case of video, relieves backhaul congestion since the most popular content can be located at the edge and will not have to consume the expensive power and bandwidth to be pulled from the datacenter to the towers.

Implementing mobile edge computing introduces new challenges since the space and power resources at the base of the towers are highly constrained and installing enough traditional servers would overwhelm the space and power currently available at the base of the towers. Proposed solutions include building mini-data centers at the base of the towers and pulling enough additional power to supply the co-located servers, although this approach is cost-prohibitive and just moves the already inadequate servers from the datacenter, where maintenance and power are cheaper, to the towers where field service and electricity are far more expensive. So how can the industry address the MEC space and power issues and thereby have a complete solution to the OTT capacity gap?

One answer many companies are looking at is to deploy high performance, domain specific hardware to the towers at the edge of the cellular network. MEC streaming media devices should have the ability to supply a very large number of simultaneous connections with low latency, high bandwidth streaming media and do it all at very low power. The combination of these advantages will enable the MEC servers to fit into the existing tower infrastructure without the need to upgrade the backhaul or build data centers at the towers.

As an example of the use case of OTT streaming media, a MEC device combined with another purpose-built appliance, for instance HellaStorm’s Stream Processing Unit (SPU) platform, would allow a content store of the most popular media and should enable the majority of the media requests from the cellular consumers to be served directly from the tower. Doing that would avoid the latency, power, bandwidth, and expense of moving the content across the backhaul connections. With streaming video now over 75% of wireless data consumption (and growing), the advantages are obvious. The combination of 5G with new specialized hardware based mobile edge compute technologies, can meet the streaming media needs of the market now and into the future.

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Learn How Online Multiplayer Gaming is a Lead Edge Application, at the #edgenext Summit

Online multiplayer gaming is no longer the preserve of a small number of avid fanatics. It’s gone mainstream and is attracting a populist wave as manifested by the “Fortnite effect”. This phenomenon creates presumed expectations of performance, especially low latency, that the gaming ecosystem has to anticipate and address without missing a beat.

At the EdgeNext Summit, taking place Monday October 15th in NYC, Adam Toll, Founder, and Board Director at Haste, will seek to unravel the network spaghetti and highlight an elegant path forward to delight the gaming hordes. Hear how Haste technology and Internet Service Providers can work together to deliver a superior gaming experience to players.(session details)

Held in association with NAB Show New York, the one-day EdgeNext Summit will focus on content distribution at the edge and all that is taking place with CDN, WAF, DDoS, DNS & more. With a focused lineup of companies showcasing all the new decentralized ways services are being brought closer to the eyeballs, you’ll hear how the Edge is improving the end-user experience. From the last mile to the last inches. What’s next at the Edge?

Use my personal discount code of edge18 and get a pass for only $495. #edgenext

Learn How To Define New Video Experiences With An Edge Compute Platform

2018 is the year Edge Compute has gone mainstream. Press coverage, trade-shows and scores of new companies are covering the space where low-latency is the hot currency. Media organizations need to define new video experiences to engage users in real-time providing highly immersive and socially interactive services to retain existing customers and attract new ones.

At the EdgeNext Summit, taking place Monday October 15th in NYC, Neil Glazebrook, Director of Product Management, Edge Compute and IoT at Limelight Networks, and Stefan Birrer, CEO of Phenix, will define Edge Compute through the lens of media organizations with large audiences, the problems it solves in conjunction with the availability of high quality bandwidth and why we should pay close attention to this phenomenon. (session details)

Held in association with NAB Show New York, the one-day EdgeNext Summit will focus on content distribution at the edge and all that is taking place with CDN, WAF, DDoS, DNS & more. With a focused lineup of companies showcasing all the new decentralized ways services are being brought closer to the eyeballs, you’ll hear how the Edge is improving the end-user experience. From the last mile to the last inches. What’s next at the Edge?

Use my personal discount code of edge18 and get a pass for only $495. #edgenext

Fireside Chat: Sling TV – Adapting to Customers’ Changing Viewing Habits

Jimshade Chaudhari, VP of Product Marketing and Management at Sling TV, will sit down with me for a fireside chat to kick off day two of the Streaming Summit, taking place as part of the NAB Show New York on Oct. 17-18th. Jim and I will discuss how the first and leading live streaming service uses customer engagement data to improve the live TV streaming experience. We will also explore Sling TV’s user experience and product strategy, including how Sling engages prospective, active and former customers. (session details)

With 100 other speakers and 40 presentations and discussions, it’s going to be a great two days covering the entire streaming media technical and monetization workflow. Use my personal discount code of dan18 and get a pass for only $595. #streamingsummit

Fireside Chat: Cheddar’s CEO – The Future Of The “Post-Cable” TV News Network

At the intersection of business and culture, Cheddar’s live streaming financial news network is now distributed on almost every OTT platform in the market. Through ad sales, branded content deals and Cheddar’s use of social media platforms targeting millennials, the company sees over 300 million views per month.

At the Streaming Summit, taking place as part of the NAB Show New York on Oct. 17-18th, Jon Steinberg, CEO of Cheddar, will sit down with me to explore how the company is beating the cable TV news networks and what the future looks like for producing, consuming and monetizing local news. (Session details)

With 100 other speakers and 40 presentations and discussions, it’s going to be a great two days covering the entire streaming media technical and monetization workflow. Use my personal discount code of dan18 and get a pass for only $595. #streamingsummit

Learn About Data, Application Logic, and User Experience At The #edgenext Summit

The edge has always been considered the last part of the network that you can control. Everything after that is someone else’s problem. But as the edge moves closer to the users, lines get blurred and more opportunities are available to improve user experience — by putting the right parts of your application at the right place.

At the EdgeNext Summit, taking place Monday October 15th in NYC, Chris Jackel, Sr. Solutions Architect at Fastly, will showcase real examples of what is happening today with data, application logic, and user experience at the edge. None of these examples will include a self-driving car. (session details)

Held in association with NAB Show New York, the one-day EdgeNext Summit will focus on content distribution at the edge and all that is taking place with CDN, WAF, DDoS, DNS & more. With a focused lineup of companies showcasing all the new decentralized ways services are being brought closer to the eyeballs, you’ll hear how the Edge is improving the end-user experience. From the last mile to the last inches. What’s next at the Edge?

Use my personal discount code of edge18 and get a pass for only $495. #edgenext

From Data Centers to 5G and MEC: Managing Multiple Edges To Deliver The Next Industrial Revolution

The edge is no longer a fixed location. 5G and multi-access edge computing are opening up to storage and compute capabilities closer and closer to end-users, giving rise to a new interesting class of problems. So how do you harness the power of multiple edges and minimize the overhead they introduce?

At the EdgeNext Summit, taking place Monday October 15th in NYC, Dave Andrews, Chief Architect at Verizon Digital Media Services, will walk through scenarios on development, deployments, reliability and fail-over, and the importance of providing cohesive and intuitive solutions for developers. (session details)

Held in association with NAB Show New York, the one-day EdgeNext Summit will focus on content distribution at the edge and all that is taking place with CDN, WAF, DDoS, DNS & more. With a focused lineup of companies showcasing all the new decentralized ways services are being brought closer to the eyeballs, you’ll hear how the Edge is improving the end-user experience. From the last mile to the last inches. What’s next at the Edge?

Use my personal discount code of edge18 and get a pass for only $495. #edgenext