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A new consortium, led by TV manufacturer VIZIO, is promising to assemble the right technology platform and media partners to make addressable ads on television a reality, as soon as early 2020. The founding members include Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, Hearst Television and AMC Networks.

At the Streaming Summit, taking place April 8-9, at the NAB Show, members of the OAR consortium will talk about the deployment of a new, open standard for addressable advertising on connected TVs. Confirmed speakers include:

• Moderator: Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV
• Jodie McAfee, SVP, Sales and Marketing, Inscape
• Mike Rosellini, VP, Digital Operations, Hearst
• Rob Gill, VP, Data Strategy & Operations, WarnerMedia
• Geoff Wolinetz, SVP, Client Relationships, FreeWheel

Check out the entire two-day Streaming Summit lineup, with over 75 speakers, and register for only $695 to learn about The Business and Technology of OTT Video. #streamingsummit

Gone are the days where H.264 covered all devices and platforms. Today, 1080p is required for mobile devices, with 4K HDR content increasing to the TV, and not far over the horizon for even advanced phones with OLED displays. This means video distributors must deliver the same quality and experience across all devices which requires them to navigate multiple codecs and video standards.

At the Streaming Summit, taking place April 8-9, at the NAB Show, this panel will discuss how an OTT service can maximize their technology investment while providing the best consumer experience possible when it comes to the video codecs they support. Considerations such as playback support on the most popular consumer devices, transcoder integration, operational performance, and codec efficiency, will be covered. Confirmed speakers include:

• Mark Donnigan, VP, Marketing, Beamr
• Chris Fehring, Manager, Solutions Architecture, Pac-12 Networks
• Pankaj Sethi, Engineering Manager, Facebook
• Stefan Lietsch, CTO, Zattoo
• Dan Pisarski, VP, Engineering, LiveU

Check out the entire two-day Streaming Summit lineup, with over 75 speakers, and register for only $695 to learn about The Business and Technology of OTT Video. #streamingsummit

NBC Sports Digital and Playmaker Media regularly stream some of the most prestigious properties in sports and have focused on both high concurrent traffic and scale, and now operate on more than 20,000 events per year, resulting in billions of consumed minutes. At the Streaming Summit, taking place April 8-9, at the NAB Show, Eric Black, SVP & CTO, NBC Sports Group Digital and Playmaker Media, will highlight NBC Sports Group’s successful development of NBC Sports Digital and Playmaker Media, as well as discuss NBC Sport’s ongoing efforts to provide best-in-class products that include live video streaming, short-form videos, sport-specific websites, and fantasy sports information.

Check out the entire two-day Streaming Summit lineup, with over 75 speakers, and register for only $695 to learn about The Business and Technology of OTT Video. #streamingsummit

Fragmented MP4 was the first step in the emergence of the future of HTTP streaming and the realization of the Common Media Application Format (CMAF). At its core it offers the ability to decouple segments from the manifest specification and use HLS or DASH without duplicating your video bits. CMAF truly offers much more and promises to solve the cache efficiency issues of the past, offer truly scalable low latency solutions, and provide real solutions for DRM across devices and platforms.

At the Streaming Summit, taking place April 8-9, at the NAB Show, we have a session that will dive into some of the challenges, benefits, and real world timing considerations to keep in mind as some of the major brands in the industry start taking steps to roll out CMAF to the masses. Confirmed speakers include:

• David Hassoun, CEO, RealEyes
• Will Law, Chief Architect, Media Cloud Engineering, Akamai Technologies
• Cooper Pope, Director, Multi-Platform Video Solutions, WarnerMedia
• David McLary, VP, Video Technology, NBC Sports Digital

Check out the entire two-day Streaming Summit lineup, with over 75 speakers, and register for only $695 to learn about The Business and Technology of OTT Video. #streamingsummit

I am conducting a quick anonymous multi-choice survey looking to hear from broadcasters, OTT platforms and publishers on how they measure QoE video performance across devices. One respondent will be randomly chosen and will win an Apple TV.

Delivering media content at scale for local, regional and global audiences requires content to be made available for successful consumption on many devices and in a range of different user environments.

At the Streaming Summit, taking place April 8-9, at the NAB Show, this session will focus on the options and best practices for packaging media for the best playback and delivery to the end user. Providing insight into the options available in media delivery workflows, panelists will discuss questions such as: what formats and frameworks are available and the benefits they offer, how latency can be reduced for live and time sensitive applications, how to achieve high quality, un-interrupted playback and how incorporating services like security and advertising into stream delivery affects packaging and playback. Confirmed speakers include:

• Rob Dillon, Digital Operations Manager, Tribune Media
• Steve Miller-Jones, VP, Product Strategy, Limelight Networks
• Darren Lepke, Head of Video Product Management, Verizon Digital Media Services
• David Heppe, GM, Imagine Communications
• Massimo Bertolotti, Broadband CTO, SKY Italia

Check out the entire two-day Streaming Summit lineup, with over 75 speakers, and register for only $695 to learn about The Business and Technology of OTT Video. #streamingsummit

OTT offerings are proliferating, as major studio-broadcasters and other industry participants look for new ways to monetize their content assets, responding to growing consumer demand. However, developing, launching and operating a high-quality OTT offering remains challenging, in terms of technology and operations.

At the Streaming Summit, taking place April 8-9, at the NAB Show, hear from a panel of leading industry CTOs and COOs to hear the key requirements for building and managing an OTT service. Learn how to critically evaluate the capabilities of the supplier base and the balance between insourcing and outsourcing and assessing the future evolution of the video workflow. Confirmed speakers include:

• Jon Watts, Managing Partner, MTM
• Ashutosh Nayak, VP, Engineering, CBS News Digital
• Anil Jain, Managing Director Telecommunications, Media and Entertainment, Google Cloud
• Igor Macaubas, Head Of Online Video Platform, Product and Engineering, Grupo Globo
• Bart Spriester, VP, GM, Comcast Technology Solutions

Check out the entire two-day Streaming Summit lineup, with over 75 speakers, and register for only $695 to learn about The Business and Technology of OTT Video. #streamingsummit