Bitmovin Reached Free Cash Flow in 2024, Grew the Business by 20% and Targets $30M+ for 2025 Revenue

At the end of 2023, privately held Bitmovin allowed me to disclose that revenue was in the “Twenties Million” range for the year. Bitmovin says that at the end of 2024, the company reached free cash flow and grew revenue by 20%. This puts Bitmovin 2025 revenue in the $30M+ range and growing. Bitmovin’s collaboration with cloud partners has been a significant accelerator, with the company being deployed across the AWS Marketplace, Google Cloud Marketplace, and Microsoft Azure Marketplace. The company has also cut many deals with end-to-end and OVP partners who white-label/OEM their products and pitch new customers together, allowing them to win business that Bitmovin alone would not be a fit for.

From the Azure Media Services migration, Bitmovin says it received 400 new logos and has expanded its reach with Tier-1 customers in the US and globally. While its business grows, Bitmovin said cost pressure increases and average deal sizes are still decreasing, with the media industry still under a lot of pressure to do more with less. Bitmovin grew its VOD encoding volume by 40%+ in 2024 and is its largest product by revenue. In 2025, it is doubling down on VOD encoding and investing in AI session interpreters, AI contextual advertising, AI-based encoding job generation and an AI sign-language avatar for its players.

Bitmovin says its focus in 2025 is similar to last year, emphasizing being more efficient with its go-to-market sales and marketing functions, improving margins, investing more in R&D, and improving both EBITDA and cash flow, which are positive. Bitmovin’s last round of funding was $25 million in 2021, and they have raised $68 million to date.