NFL’s Christmas Day Games Sees Peak Global Viewership of 31.3 Million Viewers

Final viewership numbers are out for the NFL’s Christmas day games, with an AMA of 31.3 million global viewership for the Ravens-Texans game, with 24.3 million coming from the US. The number includes Netflix’s stream, CBS local market viewing and NFL+ mobile viewing from NFL. While many will want to compare these numbers to the streaming of previous NFL games, it’s hard to make a fair comparison.

The numbers reported take Nielsen’s Live Streaming Measurement service and Netflix’s first-party streaming data to measure viewership. AMA viewership figures are based on National Live + SD from Nielsen in the US, which includes out-of-home viewing, CBS local market viewing, NFL+, and mobile and web viewing across Netflix. International data is based on 1st party Netflix Live + 1 data for TV, mobile and web, along with NFL reported viewing for the NFL’s international distributors and NFL Game Pass outside of the US.

You can see my post here that lists “The Largest Live Streaming Events in History and How They Are Measured.” I see some comparing this to the Super Bowl, but from a streaming standpoint, the Super Bowl’s AMA viewership is much smaller. You can see a breakdown of those numbers here, “Thirteen Years of Super Bowl Streaming Viewership Stats, 2012-2024.”