FOX 2025 Super Bowl: Will Upscale to 4K HDR, Max Bitrate Tops Out Near 15Mbps

Dan Rayburn | Tuesday January 14, 2025 | 10:10 AM | Comments (0)

FOX shared with me its encoding bitrate ladder for the Super Bowl, with the max bitrate topping out at close to 15Mbps. FOX will capture the game in 1080p, upscale it to 4K HDR, and digitally distribute it to vMVPDs and FOX’s platform. The 2024 Super Bowl stream on Paramount had an average minute audience of 8.5 million and required users to authenticate. As they did in 2023, FOX’s 2025 Super Bowl stream won’t require authentication on FOX’s platform. Over the last three years, viewers of the Super Bowl stream across Paramount, NBC Sports and FOX averaged 15% growth yearly. This blog post details the viewership numbers for the previous Super Bowl streams from 2012-2024.

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