Netflix’s NFL Christmas Games Peaked at 27 Million Viewers, in the US

Dan Rayburn | Thursday December 26, 2024 | 09:39 PM | Comments (0)

On Christmas, Netflix said US viewership of its NFL games peaked with the Beyonce Bowl at 27 million viewers. The Ravens-Texans game had 24.3 million AMA, and the Chiefs-Steelers matchup came in at 24.1 million AMA. Global ratings and additional US insights will be released on December 31. The AMA (average minute audience) viewership figures are based on Fast National Live + Same Day data from Nielsen, which includes out-of-home viewing and CBS local market viewing along with mobile and web data from Netflix and NFL+ mobile viewing from NFL.

To see how this compares to previous live-streaming events, see my post that lists the top 20 largest events. A breakdown of the Super Bowl streaming viewership numbers can be found here.

Filed in Analysts, Research & Metrics, Content Delivery, Media & Entertainment | Permalink | Comments (0)