Year-End Viewership Stats: Thanks for Reading My Content and Contributing to the Discussions

As we end the year, I want to thank all those who read my content and contributed to the discussions. I’ll end 2024 with almost 9 million impressions on LinkedIn, with 932,000 members reached. Adding in more than 2 million impressions from my blog, 30,000 downloads of my podcast and an unknown amount of traffic from Twitter, that’s over 12 million impressions across all platforms. On LinkedIn, nine posts about Netflix generated more than 1 million impressions combined, and ten posts about the CDN industry generated 1 million impressions as well. Posts about earnings numbers and details from filings also contributed a large percentage of impressions.

I started my blog 17 years ago, and across the blog, LinkedIn, Twitter and my podcast, my content has always been 100% free to read. Over that time, many have tried to convince me to monetize my content via paywalls, charging for substack newsletters or selling limited access. That’s not why I do this. Not everyone is driven by the need to monetize content. I play the long game, chess over checkers. If you showcase your expertise and spend the time to produce quality content, great opportunities will come your way.

Some think I am crazy to have published my cell phone number publicly for 20 years and, on average, reply to all calls and emails within 24 hours. However, as I wrote in a blog post entitled “Tips On How To Build A Successful Personal Brand And Make It Into A Business,” there is no shortcut to building a personal brand. You either put in the work or you don’t. You can read that blog post here: https://lnkd.in/ejG48PrS

The industry has taken great care of me over the past three decades, for which I am grateful. I feel a sense of responsibility to help grow the industry by doing my best to inform, educate and empower others, connecting them to those smarter than myself. Good leaders invest in people, not ideas, and they understand that the progress of one is the progress of all. For all those who have contributed to the discussions, pointed out my spelling mistakes, sent me messages thanking me for my posts and helped educate me on topics they know better than myself – I thank you. Happy Holidays! 🎅 🎄 🎁