Special Session just added to the #streamingsummit: “Project OAR, Making Addressable Ads On TV A Reality”

Dan Rayburn | Monday April 1, 2019 | 04:39 PM | Comments (0)

A new consortium, led by TV manufacturer VIZIO, is promising to assemble the right technology platform and media partners to make addressable ads on television a reality, as soon as early 2020. The founding members include Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, Hearst Television and AMC Networks.

At the Streaming Summit, taking place April 8-9, at the NAB Show, members of the OAR consortium will talk about the deployment of a new, open standard for addressable advertising on connected TVs. Confirmed speakers include:

  • Moderator: Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV
  • Jodie McAfee, SVP, Sales and Marketing, Inscape
  • Mike Rosellini, VP, Digital Operations, Hearst
  • Rob Gill, VP, Data Strategy & Operations, WarnerMedia
  • Geoff Wolinetz, SVP, Client Relationships, FreeWheel

Check out the entire two-day Streaming Summit lineup, with over 75 speakers, and register for only $695 to learn about The Business and Technology of OTT Video. #streamingsummit

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