Sinclair and Scripps To Discuss Bringing OTT Advertising and Innovation to Local Markets, at #streamingsummit

Dan Rayburn | Tuesday March 12, 2019 | 09:32 AM | Comments (0)

75% of U.S. households consume some form of streaming video via connected TVs. With local advertisers making up 60% of all total ad budgets, broadcasters who predicate their business on selling advertising in local-markets, OTT and connected TV platforms have equally presented new opportunities and challenges.

At the Streaming Summit, taking place April 8-9, at the NAB Show, a session entitled “Bringing OTT Advertising and Innovation to Local Markets“, will discuss how linear first broadcasters should be thinking about OTT and connected TV, particularly as it pertains to part of their distribution and advertising strategies in today’s media landscape. Speakers include:

  • Moderator: Aman Sareen, CEO, ZypMedia
  • Speaker: Rob Weisbord, Chief Revenue Officer, Sinclair Broadcast Group
  • Speaker: Adam Lowy, Chief Commercial Officer, Telaria
  • Speaker: Tom Sly, VP, Revenue National Media, E.W. Scripps Company
  • Speaker: Gregory Raifman, President, Nexstar Digital

Check out the entire two-day Streaming Summit lineup, with over 75 speakers, and register for only $695 to learn about The Business and Technology of OTT Video. #streamingsummit

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