Google Outlines Best Practices for Deploying Server Side Ad Insertion

Dan Rayburn | Monday October 1, 2018 | 10:49 AM | Comments (0)

At first glance, server-side ad insertion (SSAI) appears easy, but managing the edge cases and executing at scale actually make it extraordinarily difficult.

At the Streaming Summit, taking place as part of the NAB Show New York on Oct. 17-18th, Kevin Flanagan and Abid Dar from the Google Video Solutions team, will walk you through some best practices for deployment of server-side ad insertion. The talk will cover topics such as: encoder redundancy, multi-CDN systems and SCTE-35 best practices. Additionally, they will discuss the current state of DASH server-side ad insertion. Their talk has been compiled from over five years of experience deploying SSAI for some of the largest video producers and distributors in the world. (Session details)

With 100 other speakers and 40 presentations and discussions, it’s going to be a great two days covering the entire streaming media technical and monetization workflow. Use my personal discount code of dan18 and get a pass for only $595. #streamingsummit

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