Television Academy #smeast sessions: The Holy Grail of Media Analytics & The Business of Streaming Television

Dan Rayburn | Thursday May 5, 2016 | 12:43 AM | Comments (0)

At the Streaming Media East show next week, taking place May 10-11 in NYC, we have two sessions organized and presented by the Interactive Media Peer Group of the Television Academy.

The first is entitled “Increasing Content Engagement: The Holy Grail of Media Analytics“. Content owners and distributors increasingly focus more around the engagement around content, than pure consumption of any one piece of content. Unique views are no longer the most important metric around media consumption. Increasing engagement with your audience is paramount to the success of the content business. What are big media companies doing to increase engagement from seconds into minutes and hours? What impact does engagement have upon content strategy? Join us for this panel produced by the Television Academy as we discuss and share valuable insights around the business of content engagement. Confirmed speakers include:

  • Moderator: Mike Dube, Streaming Media Practice Owner, NPR
  • Nathan Phillips, Creative Lead, Google Labs
  • Rob Simmelkjaer, SVP, NBC Sports Group
  • Isaac Josephson, VP, Product Management, Apps and Emerging Technology, Viacom
  • Jonathan Dube, GM, Digital & Head of OTT Business, WME|IMG

Another session being produced by the Television Academy is entitled “The Business of Streaming Television”. As the traditional television business and the streaming media business become more and more entwined, both are undergoing significant changes in the way content businesses are created, reach their audiences and make money. Whether you come to this new market from the television world or the digital pure play world, there are things you need to know about the other’s business to be successful. What kind of content and products will work as a streaming TV business? How do you value the direct-to-consumer relationship that traditional TV programmers did not previously have? How do you market and distribute these new services? How does advertising work in streaming television – how many ads can you run and do advertisers see this inventory as TV or digital? Confirmed speakers include:

  • Moderator: Jim Turner, President, trnrMedia
  • Manish Bhatia, Chief Product Officer, comScore
  • Chris Falkner, SVP Advanced TV, NBC Broadcasting
  • Joseph Lawson, Director, Content Strategy and Acquisition, Verizon

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

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