Codec Battle Revisited: HEVC vs. AVC In 2016

Dan Rayburn | Tuesday May 3, 2016 | 12:10 AM | Comments (0)

HEVC’s imminent upsweep has hit a strong stumble as royalty uncertainties worry broadcasters and new gains in AVC efficiency satisfy current needs for OTT and broadcasting applications alike. The shift towards virtualized and software-based real-time encoders and just-in-time transcoders also favors AVC for now. That said, new processors and consumer devices are making big bets on HEVC and there are indeed areas where HEVC can add significant value without significant risk.

At the Streaming Media East show, taking place May 10-11 in NYC, Avni Rambhia, Industry Principal, Digital Media at Frost & Sullivan will present revised forecasts for HEVC uptake, along with recommendations on choice of codecs and architectures for popular applications, in the context of ongoing trends such as 4K, virtual reality and virtualization.

Register online using the discount code of 200DR16 and get a #smeast Discovery Pass for free, or a Conference pass for $895. You can check out the entire program agenda here.

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