#smeast Session: The Transformation of News Reporting Using Digital Video
Video has literally transformed the consumer experience for news and demand will continue to increase. News organizations have to adapt or risk becoming irrelevant. At the Streaming Media East show next week, attendees will hear from start-ups to industry leaders about how news organizations are differentiating their offerings by integrating video into their content to meet this demand. The panel will cover a variety of topics important to creating and delivering content to broad and niche audiences including reliance on UGC to inform breaking stories or create features for broad appeal and how business models are adapting and responding to evolving audience consumption patterns. It will conclude by looking ahead to what’s next in video for the newsroom. Confirmed speakers include:
- Moderator: Abby Muraskin, Head of Strategy and Business Development, Associated Press
- Doug Vance, VP, Product Development, ABC News
- Andy Regal, Senior Executive Producer, Wall Street Journal Digital Network
- Stephen Bach, VP, Business Development, News Distribution Network
Online registration for the event is still open and using the discount code of DR100 will get you a two days pass to all of the keynotes and sessions for only $695. #smeast