NBC Sports Group SVP & GM of Digital Media To Keynote Streaming Media East Show

I’m pleased to announced that Rick Cordella, SVP & GM of Digital Media for NBC Sports Group will be the keynote speaker on day two of the Streaming Media East show, taking place May 13-14th in NYC. This past February, viewers consumed NBC Sports Group’s Winter Olympic digital offerings in record numbers: 61.8 million unique users consumed 1.6 billion minutes across all digital platforms. The Total Audience Measurement Index (TAMi) measured how people consumed the Olympic content of NBCUniversal’s Winter Olympics multi-platform programming, which featured an unprecedented 1,000+ hours of digital coverage.

In his keynote, Rick will analyze the findings around how consumers are using technology, how digital engagement drives television viewership, and how media consumption changes from the previous Winter Games. Register online for an exhibits pass using the code DR100 and you’ll have FREE access to the keynotes.