#smwest session: Online Distribution and Monetization Strategies for the TV Industry
The Internet has disrupted nearly every facet of the TV industry, from programming to distribution to audience viewing. And while the networks still rule the living room, many of them are working to find their footing online. At the Streaming Media West show, taking place Nov. 19-20 in Huntington Beach, we have a session entitled, “Online Distribution and Monetization Strategies for the TV Industry“. In this session, we’ll explore some of the distribution options for those that want to bring their content to online audiences. The panelists will delve into the pros and cons of sharing content with YouTube, subscription-based services and syndication networks. They’ll also explore what kind of content—short form vs. long form—makes sense for each outlet. Confirmed speakers include:
- Moderator: Peter Csathy, CEO, Manatt Digital Media
- Mara Winokur, SVP, Starz Digital Media
- Jessica Sutherland, VP, Content Development, USA Network
- Paul Cochrane, Head of Entertainment and Lifestyles, Yahoo! Studios
- David Tochterman, Head of Digital Media, Innovative Artists
It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $595 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes and all the networking events, at no charge. #smwest