#smeast Session: Utilizing YouTube As An Online Video Platform

Dan Rayburn | Wednesday May 1, 2013 | 02:14 PM | Comments (0)

sm-west-arowsAs viewers continue to flock to YouTube, brands are reevaluating it as a practical alternative to costly online video platforms. At the Streaming Media East show, taking place May 21-22 in NYC, we’ve got a session where experts will critique YouTube’s cost benefits, built-in audience, established marketing channels, native device compliance, and technical features, as well as discuss YouTube’s platform as a destination for engagement. Learn the pros and cons of using YouTube as a video platform and hear which content and distribution strategies YouTube is best suited for. Confirmed speakers for the session include:

  • Moderator: Paul Kontonis, Chairman, International Academy of Web Television
  • Vanessa Pappas, Head of Audience Development, YouTube
  • Paul Cooney, YouTube Partnership Manager, AOL
  • Rob Sandie, CEO, Founder, vid.io

Are you a large content owner using YouTube for your video platform? If so and you’d like to talk about your experience, let me know. I may add one more person to this panel.

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $695 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes from CBS and ESPN and all the networking events, at no charge. #smeast

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