Driving Engagement: Companion vs. Convenience

Dan Rayburn | Monday May 13, 2013 | 04:45 AM | Comments (0)

sm-west-arowsWhile second screen companion experiences are a phenomena in the home, they are mostly used as a first screen viewing device outside the home. At the Streaming Media East show, taking place next week May 21-22 in NYC, we have a session organized by the Media & Entertainment Services Alliance on the topic of, “Driving Engagement: Companion vs. Convenience“.

This session will discuss how tablet and smartphone manufacturers manage dual-purpose design in their ecosystem from TVs and tablets to mobile phones and gaming consoles. Learn how the second and first screen experiences will converge as multi-screen and second screen offerings begin to be delivered from the same app as consumers move outside the living room. Confirmed speakers include:

  • Moderator: Guy Finley, Executive Director, 2nd Screen Society
  • Adam Sexton, GM, Samsung Media Solution Center America
  • Stacy Jolna, CMO, ConnecTV
  • Christy King, VP, Digital, Technology R&D, UFC
  • Andy Liu, CEO, BuddyTV

It’s not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DR13, which gets you a two-day ticket to the show for only $695 and gives you access to 40 sessions and how-to presentations and 100+ speakers. You can also register for an exhibits only pass and get access to the show floor, both keynotes from CBS and ESPN and all the networking events, at no charge. #smeast

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