An Open Dialogue Between Video Ad Buyers and Sellers

Dan Rayburn | Monday October 17, 2011 | 01:13 PM | Comments (0)
At the Streaming Media West show, on November 8-9 in LA, (#smwest) we've got a session that will be a frank discussion with ad video buyers and sellers to discuss their perspective on what's really working in the online video advertising industry. Entitled "An Open Dialogue Between Video Ad Buyers and Sellers", the debate will ask the questions, what matters more, content or audience? Is it one or the other, or does each approach present significant opportunities? Also, is video advertising still an industry of empty promises in regards to transparency?
Come hear what specific expectations buyers and sellers have around control and how it is affecting the growth of their business. Confirmed speakers include:
  • Moderator: Teg Grenager, Co-Founder, VP, Product, adap.tv
  • Radek Zemel, Sr. Product Planner, Rich Media & Video, Microsoft Advertising
  • Andrew Budkofsky, EVP, Sales and Partnerships, Break Media
  • Kelly Winger, VP Ad Sales, Business Development, Directors Live
  • JP Colaco, SVP, Advertising, Hulu

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DRF1, which gets you a two-day ticket to the show for only $595,if you register early.

And if you follow me on Twitter (@danrayburn) and re-tweet this post, you'll automatically be entered into a drawing to win one of three brand new Kindle Fire tablets that I will be giving away next month.

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