Open Distribution vs. Premium Video Monetization: Striking the Right Balance

Dan Rayburn | Monday May 2, 2011 | 11:00 AM | Comments (1)

Content producers need to distribute their content as widely as possible in order to build a brand, grow an audience, and augment revenues. But in a world with infinite UGC and reduced barriers to entry for professional producers, there doesn't seem to be enough advertising to support the ever-increasing supply of content.

At the Streaming Media East show, on May 10th and 11th, we've got Ashkan Karbasfrooshan, CEO and blogger of WatchMojo.com moderating a panel entitled "Open Distribution vs. Premium Monetization: Striking the Right Balance". In this session, speakers will examine the different strategies required at various stages in a content producer's life cycle to achieve the above objectives without diluting leverage and pricing power for securing various revenues streams on multiple platforms. Confirmed speakers include:

  • Moderator: Ashkan Karbasfrooshan, CEO, WatchMojo.com
  • Brett Wilson, CEO, Co-Founder, Tubemogul
  • Bradford Matson, CMO, Bluefly
  • Paul Kontonis, VP/Group Director, Brand Content, The Third Act, Digitas
  • Lance Podell, Director, Global Head, YouTube/Next New Networks

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

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