Which Video Advertising Formats Provide The Best Monetization?

Dan Rayburn | Friday April 29, 2011 | 12:01 AM | Comments (0)

For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. What will it take to reach that tipping point, and what direct cost and revenue impact will it have on content owners?

At the Streaming Media East show, on May 10th and 11th, we've got Jamison Tilsner, Evangelist, Business Development at Kantar Video moderating a panel on "Monetization And Video Advertising Formats". Explore with this panel of speakers which ad formats have the greatest ability to help content owners monetize content and why.

  • Moderator: Jamison Tilsner, Evangelist, Business Development, Kantar Video
  • Seth Brickman, Sr. Business Manager, MSN/Bing Video
  • David Kohl, EVP, Sales and Customer Operations, VEVO 
  • Matt Blasco, Director, Marketing Analytics & Insights, Euro RSCG
  • Robert Schneider, Manager, Global Operations, Media Innovation Group

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

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