If Audience Buying is the Future, Why is Video Still Sold by the View?

Dan Rayburn | Wednesday April 27, 2011 | 12:01 AM | Comments (0)

For years, broadcast ad buyers have made their purchases based on a show's or a network's audience, and more and more attention is being given to audience identification on the internet. So why isn't anyone buying online video advertising this way?

At the Streaming Media East show, on May 10th and 11th, we've got David Kaplan, Staff Writer at PaidContent.org moderating a panel entitled "If Audience Buying is the Future, Why is Video Still Sold by the View?". Explore with this panel of speakers if Gross Ratings Points can be adopted from TV to become the standard metric for online video

  • Moderator: David Kaplan, Staff Writer, PaidContent.org  
  • Ran Harnevo, SVP, AOL Video
  • Bill Lederer, CEO, Kantar Video
  • Chris Actis, SVP, Digital Director, Mediavest
  • Rob Davis, Partner, Interactive Marketing Director Leader, OgilvyInteractive
  • Joe Apprendi, CEO, Collective

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

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