How To Build A Content Brand Using Social Media

Dan Rayburn | Friday April 29, 2011 | 11:00 AM | Comments (1)

At the Streaming Media East show, on May 10th and 11th, we've got Roxanne Reid, Senior Director, Video Department at HowStuffWorks.com moderating a panel on "Building A Content Brand Using Social Media". This session will discuss and demonstrate ways content owners can use social media platforms to generate awareness for their video library. Learn the best practices for building a fan base with Twitter and Facebook as well as ways to augment your core brand via mobile devices and apps. Speakers will also discuss some of the most successful ways to package your brand to sponsors. Confirmed speakers include:

  • Moderator: Roxanne Reid, Senior Director, Video Department, HowStuffWorks.com 
  • Jesse Redniss, VP Digital, USA Network
  • Hardie Tankersley, VP, Online Content, FOX Broadcasting 
  • Paul Slavin, SVP, ABC Digital
  • Eric Mortensen, Director of Content, blip.tv

It's not too late to get a pass to the show and readers of my blog can register using my own personal discount code of DAN, which gets you a two-day ticket to the show for only $695. Twitter hash tag: #SMEast

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