What Are The Going CPM Rates For Online Video Advertising?

A reader of the blog reminded me that one of the questions that was not answered in detail last week at the Streaming Media East show is what sites are getting in regards to CPM rates for video ads running on niche sites with professionally produced video content. We’ve seen numbers mentioned that all over the place in articles and mentioned at conferences, ranging anywhere from $15 – $40. And trying to get real numbers from people seems to be data they don’t want to share. As an industry, we’ve at least got to give people an idea of what is possible depending on the type of content they have and the kind of site it is on. So what are the real numbers out there? What are you paying or charging?