JetBlue CEO Uses Video To Reach Customers

With all that has been going on with JetBlue the past week, it’s great to see their CEO David Neeleman use video to talk to his customers by posting an embedded YouTube clip directly on the JetBlue.com website. With all of the services that are out on the market today, making it so easy for anyone to quick post and deliver their message, you have to wonder why more companies don’t use the medium to reach out to customers.
Usually you see only technology companies like Cisco, Dell and others use video like this to deliver a message from an executive, but I can’t recall the last time I saw a company use video on it’s website to explain why something happened and how they were going to fix it. Seems like a no-brainer to do, but it does not seem to be done often. Have you seen other companies using video this way?