Varnish Software Launches Private CDN Service, Ora Streaming, in Partnership With Intel
Varnish Software has launched a new private CDN offering called Ora Streaming with its long-time partner, Intel. Fully managed by Varnish, with direct access to the resources that develop Varnish Enterprise, the proprietary version of Varnish Cache that has enhanced performance, security and functionality. Ora Streaming Inc. (incorporated in Delaware) is 100% owned by Varnish Software AB (registered in Sweden), the parent company in the Varnish Software group. Initial use cases for Ora Streaming are live and VOD video streaming, large file delivery, and web and API traffic, although the primary commercial focus will be video.
The new solution is based on dedicated bare metal servers and contracted capacity, not shared, for content delivery on infrastructure owned by major carriers/ISPs. Ora Streaming and Intel have formed a strategic partnership with several global tier-1 ISPs and regional tier-1 carriers targeting regional content providers. Ora shared the names of nine carriers with me, but they only have permission to share the names of Lumen and Telekom Malaysia at launch. The tier-1 ISPs have a leveraged position to help establish a dedicated peering capacity with last mile carriers. Ora Streaming’s strategy is to continue developing carrier-neutral footprints augmented with regional tier-1 ISPs.
Ora Streaming’s current global capacity is an aggregate combination of edge bare-metal and egress capacity available for deployment across all its global partners. The approximate global peak capacity is 30-35 Tbps, which can increase to 50 Tbps based on availability. Those numbers are aggregate capacity available through Ora’s partners at a given time but not deployed Ora capacity.
Varnish says its initial customer target is streaming providers in North America, Europe, East Asia, Japan, Australia and South Africa. The company says Ora Streaming becomes economical for customers at a minimum delivery of 20 PB/month and that they have identified 250 target accounts in its target markets that fit this profile. Customers pay a fixed monthly fee based on capacity with no additional cost for egress, traffic or overage fees. In addition, edge compute workloads are included in the fixed monthly fee so customers can execute programmable workloads like ad insertion, log management, and traffic shaping directly at the edge. The company’s website says Ora Streaming has a lower delivery cost, but they didn’t discuss pricing with me, and it’s unknown what they are comparing it to.
As Ora is based on Varnish Enterprise, an extensive library of Varnish VMODS can tailor the private CDN to specific customer requirements. In addition, the Varnish Configuration Language (VCL) can be used to its full extent, without limitation, which differs from other Varnish-based CDNs, where VCL is restricted to avoid noisy neighbors or even outages on the shared platform. Ora Streaming launches with a lot of functionality tied to access control, connection encryption, content protection and connection authentication. Ora Streaming is currently in preview mode by invite only.
Varnish and Intel will speak at the NAB Streaming Summit on privately managed CDNs, discussing enabling real-time configuration and supporting advanced use cases such as ad insertion, ad stitching, watermarking, and custom log generation at the edge. You can see more details on that session here.